The Bar-and-Shield is reporting more profits for 2010, but how it got there is perfectly illustrated by the lean lineup of new-for-2011 models. When sales are flat—or shrinking—the only way to bump profits is to increase margins by cutting costs or raising prices. To that end, the MoCo introduced a new low-cost model, some big-bucks [...]
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H-D Reports Profits Up as it Releases 2011 Models (Bike Reports) (News)
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